How do you compare?

According to the McDonald Group, on average a high profit forklift dealer will have a sales mix similar to the below:

New Machines                               35%

Used Machines                              7.5%

Short term hires                            >8%

Parts and accessories                   >28%

Labour                                             >20%

Customer Training                        >0.5%                 

Does this reflect your business? Do you want to achieve this mix going forward?  We can help, contact us at

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